Reimbursement in Japan
Monday, January 19, 2009
3:15 pm - 4:30 pm
Tarragon Room
Reimbursement for innovative therapeutics is a key component for investors and companies in terms of evaluating returns and opportunities for investment. For example, the pricing practices that the Japanese government has instituted are leading to greater adoption of generics and [also questions about the use of proprietary named-therapies versus their generic equivalents]. This panel will discuss trends in reimbursement, an assessment of how investors are considering these changes and companies’ approaches to these issues.
Moderator:
- Dr. Ludwig Kanzler, Associate Principal, McKinsey & Company, Inc., Japan
Panelists:
- Elizabeth Cobbs, Senior Director, Public and Industry Policy, Banyu Pharmaceuticals
- Aleks Engel, VP International Strategy & Business Development, Baxter Asia Pacific
- Koichi Kawabuchi, Professor of Health Economics, Tokyo Medical and Dental University
- Noriatsu Kono, Technical Officer, Economics Bureau, Japan Ministry of Health, Labor and Welfare







